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Can we have different plans / price points / data combinations / plan sizes?

Can we have different plans / price points / data combinations / plan sizes?

Michel L.
New member | Level 2

Hi, I find limited in the choices of subscription plans. Basic/free and Pro/110$

I'd gladly pay something like 25$ a year for 50GB and a 2 users family plan.

Considering iCloud have a 12$ plan for 20 GB and 48$ for 200GB, that seems reasonable..

1,095 Comments
CED S.
New member | Level 1

Richard P.
You say "its not an a la carte service"... and that is right, but if your resturant offer only high price dishes, you will lost all medium, small business, so you lose users.
So Richard, it's right to do aimed price to full fill the major income without losing the target, make users.
Dropbox is loosing the focus, aim only at Top businness, forgotting that the major income come from an unbalanced small request to the low end user ( photo/video bakcup). Why I say that. Think at this 99 buck for 1 year sub 1TB, 30 buck 1 year sub 100 gb. Alle the people that request the small space will buy the pack, the other don't won't to stay at that price will be lose in any way (G+Drive 1,9 bucks * 12 month offer for example).
100 Gb * 10 = 300 buck VS 1 TB * 99.
That is businness! ( Not a resturant )

Richard P.
Super User alumni

Yet again we have a misunderstanding about the basic math involved.

100 Gb * 10 = 300 buck VS 1 TB * 99.

Ok, what if that 1 Pro user at $99 downgrades to the 100GB package at $30 because they don't actually need 1TB of space. Dropbox just lost $70 in revenue, with no reduction in costs for that user, its pure profit disappearing.

All of a sudden that cuts down your $200 additional revenue stream from the 100GB upgrades to $130 because those upgrades have to replace that lost $70 in revenue. And that's assuming of course that those 100GB upgrades have no costs associated with them, which they do, so its a lot worse than that.

So, what situation do we find ourselves in if 5 of your 10 100GB upgrades actually come from what were 1TB Pro users...

Well, you have your $300 revenue from the 10 upgrades.

But those 5 1TB Pro users would result in a lost revenue of $350. The lost revenue alone is more than the entire revenue stream for those 10 users.

So how many upgrades would you need from a source which does not include current 1TB Pro account holders to off set the lost revenue of one single 1TB Pro account holder downgrading? Four. And thats assuming those four users do not use their account at all, and thus incur Dropbox no costs.

Which means that to off set the revenue stream for those 5 upgrades, you need something like 18 - 20 to offset one downgrade.

The math just doesn't add up for Dropbox.

You really aren't the first to try and use the "but you lose more service than you gain by not having smaller accounts" argument, but in reality it doesn't pan out - Dropbox is financially healthy and growing based on the current plans it has, its in no need to change its pricing strategies, and previous trials have shown that if it did change its pricing strategy then it would result in an up hill struggle just to get back to square one revenue wise.

To use your restaurant example, there are high class restaurants, there are low class restaurants and there are medium class restaurants - a high class restaurant does not have to cater to the same clientèle as the medium or low class restaurant. It doesn't have to offer dishes which are less than $200 a pop. If you want that, you go else where. If you don't think its worth it, you go else where. If you like the food and service, you pay the asked price for the food and service, or you go else where.

Dropbox has never been the cheapest option.

Dropbox has never had the best feature set.

Dropbox has never had the most space.

And yet Dropbox is doing well.

Lets leave it at that, eh?

CED S.
New member | Level 1

Richard P.

Sorry but yor math is wrong from the beginning!
Just becouse you start an stay on that kind of point the the service is ineffective as it should.
Infact, as you say, bad price policy now risk to put DB in an hard position, loose many of the user that need to step to 100Gb keeping bad price policy or try to open the spread of the market and risk a part of the actual ammount.
2° there are marketing policy to help dodge this kind of problem, that mean better shock price for old member with old pro account that reduce the risk and keep solid the base.
I think it's better try to understand marketing rules before assume point-blank your position, becouse much more in that period then other High resturant stucked on them "high" dish, close due to 0 clients.
I don't think DB should be demotic but I assume that it should be little more farsighted and low from 200 bucks to 120 bucks to keep the resturant open without problem. Passed the storm that global population is facing, assured to pass by the dark period, DB could recap the price.
Also a think... your math is not so precise...
As I tell you the comparison meter was 10 vs 1, so 10 for each one pro you loose, in case of downgrade you present 5 down vs income10 new user, you fail the proportion, as I told you is 1 vs 10 that mean 5 down grade 50 upgrade, and that mean 350$ loss 1500$.

Luciano M.4
New member | Level 1

Hi I'm interested on buy annual subscription but is too much expensive for me. Please consider 250 Gb for 25$ year and Many free users will be buy subscription!!
Have nice Easter in PEACE luciano

Hassim C.
New member | Level 2

I suggest more update plans and cheaper, like 20GB 50 GB etc.

Richard P.
Super User alumni

Nope, won't happen, search the forums for why.

chris d.23
New member | Level 1

I would agree that a little more flexible plans would be great. While it's great that I can get 1 TB of space I don't NEED that kind of online storage, it would be great if there was some additional flexibility in the plans. Say start with a 100gb or 250 gb plan and work your way up. If I could get 100-250gb for say $25/ year they would have my money. I have really enjoyed this service they provide but I had contemplated switching to google as their storage is cheap but after I recently swapped my main hard drive and re-installed everything and was in the process of getting my files put back on new drive. With dropbox it just checked the files in the folder and downloaded/uploaded what was missing. Google on the other hand started re-downloading everything all over again and when I wiped the folder and had it start to download it finished but then proceeded to upload the files anyway. I would love a better sub option for dropbox that would provide a little competition.

timm p.
New member | Level 1

Why do I only get one choice for a pricing plan? Either I stick with the free option which gives me 2GB to start with or I have to invest €9.99 / month for 1000GB. Wheres the option for 50GB or 100GB? I totally be up for paying 25€ for a years subscription of 100GB, would have signed up years ago.

Manoel C.
New member | Level 1

I'm in the same situation ..... 200 MB is enough ...

Why is there no other plans ....

Google Drive - is $ 1.99 per 100 MB .... I'm sure they do not have prejudice.

Manoel C.
New member | Level 1

Can not this rationale make sense, because other companies do ... or to sell products at lower prices and a profit .....

Dropbox will lose ground to competitors. After not recovering more ....

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