I know the main arguments why Dropbox is not introducing competetive pricing..: 1) they think they will loose revenue by making people switch to lower plans 2) They cannot introduce lower pricing because their only revenue is from cloud storage, while the competition has other source of income However, this is really not sustainable for the long term. Fear of loosing cannot be the base of a good business model. If the competition offers better pricing for a similar service, then many of your paying customers will switch anyway at some point.. Just let this thought sink in. I was waiting for 2-3 years for Dropbox to introduce a friendly pricing model, so I can finally become a paying customer. Not only they have not introduced anything, they even restricted free device use to three. I now became so dissillusioned with Dropbox that I decided to stop "waiting" and I became a paying customer with a competition. And this is my question: The competition I signed up to (pCloud) does not have any other revenue, they also only do cloud storage. Yet, somehow, by some magic, they can offer a mid-tier plan, which even includes selective sync (Dropbox calls it smart sync, which is not even part of your first paid plan...(!!) ). So my point is, how come pCloud can afford all this but not Dropbox? Is it really worth loosing your user base? Weird. I hope you will re-read the bold points above, and it will make the management think. Thank you! ps.: I genuinly wanted to become a paying customer for years
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Dropbox management is really short sighted. I DO want to pay and upgrade for quite some time. But I need a relatively small space - around 50GB - shared between 2 people, me+my girlfriend. That's it. Currently our only option is to pay 2x100euro=200euro per year for two people. Thanks, but no thanks. So I will stay as a free user and wait for some change in management... but.. WHAT IS EVEN MORE SILLY: with this limit, I cannot even use my free plan properly. I used to use it to sync my 1password between 4-5 devices. I can continue to do so as long as I don't need to swap my tablet or reinstall my OS, so this will be very limiting very soon. So ultimately I will be leaving dropbox for good (while I will warn my family members and friends too to avoid dropbox from now on) and this is really the result of your decision. You have genuinely a weird management.
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@Mark and @Rich
They all see it as being so good they DOWNGRADE.
No, they will not IF the offering for $99 is so much better. I wrote this idea above multiple times, yet everyone just ignores it. What Dropbox should do is:
1) For $99
- Smart Sync
- faster upload speed
- no file limit
- and maybe, just maybe, develop an additional service, for example an app silimar to Evernote or a Password Manager..
2) For $ 25 or $39 or similar:
- no file versioning(!)
- a bit slower speed
- slightly limited number of file upload per month
- 100Gb or 50Gb
- no additional service
And voila, you will not loose old $99 customers and you will gain a lot of new ones, who otherwise go to iCloud, OneDrive etc. Is that such a difficult concept to grasp?
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They operate them as loss-leaders to get people in the door.
Rich, please help me and explain this situation:
After a long battle with Dropbox, me and my girlfriend had to sign up for something else. It's so weird, because we really wanted to become a paying dropbox customer. But we were simply forced to go away, as 2 x $99 is way too much.
So we went for Office Home. We both get 1Tb cloud, and we both get Office. How can Microsoft do that and not loose money?? W e will never-ever buy anything else from Microsoft (being an apple family), so your argument doesn't make sense: what door and loss-leaders are you referring to? Please, don't tell me that Microsoft is loosing on this deal, and waiting silently for us to step further into their world.
Our money could have gone to Dropbox. Simply weird.
I wrote earlier: Dropbox could come up with a creative package that will prevent people from downgrading, while attracting newbies. For example, include Smart Sync in your $99 plan and offer faster upload speeds compared to "low fee" packages: you could throttle the upload speed (reasonably) for $3.99 / 50Gb users.
But hey, I guess Dropbox doesn't care about loosing people like us.
PS.:I know that OneDrive doesn't have encryption for non business users, but with some free third party encryption tools, even that is solved.
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One more thing regarding my previous post: Dropbox could create this "added value" (see my prev. post) by offering an app like Evernote. (I am aware of Dropbox Paper, but what I mean is a full-featured app) It will take time to make this happen but eventually cloud storage on its own may not be enough on the long run. (it's just my oppionion)
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Hi Rich and Dropbox Team:
Many of us DO understand the argument that a smaller plan would cause Dropbox loose money, because people might downgrade. But then it means that there is something wrong with the offering and a bit of creativity is needed.
Suggestion: It's actually quite easy to prevent downgrading, while at the same time attracting new "small-fee" customers who will eventually become "full-fee" customers. The trick is added value to the normal $99 plan that is convincing for the already paying customers to stay, while the new "cheap" offer is too basic to even consider downgrading. And that added value SHOULD HAVE BEEN the smart-syncn, faster speed and maybe 1-2 other features. Be creative.
But instead.. Dropbox actually did create a new, added value (smart sync). But instead of using it for the trick discribed above, you want to charge almost double for smart-sync, while not even offering more space. I don't think people will queue for it with that price point. That was a wrong step in my oppinion.
So use smart sync as the hook: give it to the $99 people, and at the same time offer relatively low amount of space, slower upload for around $39 per year. And you will see, the already paying customers will stay at their $99 plan while you can attract those who are currently PUSHED to go away to iCloud Drive or Google Drive.
Please discuss this at a team meeting.
I have been following this topic for quite a while - exactly for the same reasons. Me and my girlfriend WANT to become paying customers, but for a couple $200 per year is just a joke. So we decided to give our money to another company. I am also a small business owner, and I will introduce the other service in my startup instead of dropbox. (and I repeat, I did want to become a Dropbox customer, hence the effort to write this message)
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