Pricing Tier for Seniors

FAO Dropbox management.

Seniors, with exceptions, once retired tend to be time rich but financially poor. They have can have assets e.g. house and car, essential items, but not much disposal income - even governments recognise this.

In some ways they are similar to educational students, but are often neglected, despite the fact that seniors are living longer than ever before and so present as a growing group of potential customers that is often overlooked by companies more anxious to pursue the youth market. 

My suggestion is to have a pricing tier specifically for this age group, perhaps a 'lifetime' option, as this group like to have certainty and security in their lives and would appreciate an up-front option knowing that their online resources will be secure going forward whatever their future financial  circumstances. There are a good number of online storage companies offering 'lifetime' options to the general public e.g. pCloud, Proton, Icedrive, Filen, Koofr among many others etc. 

Seniors also tend to be loyal, staying with an organisation once committed, whereas other age groups are understandably more likely to be switching for better offers. So, this should not be a particularly difficult decision for Dropbox to make, and also the PR would be very good for the company. 

Seniors are now more active online than ever before - even running YouTube channels, and tend to appreciate 'word-of-mouth' recommendations from fellow seniors. Thus making the awareness of a good marketing opportunity better known throughout their peer groups.

That is my suggestion and I do hope that Dropbox will give it due consideration.

Thanks.