Can we have different plans / price points / data combinations / plan sizes?

[Michel L.]

Hi, I find limited in the choices of subscription plans. Basic/free and Pro/110$

I'd gladly pay something like 25$ a year for 50GB and a 2 users family plan.

Considering iCloud have a 12$ plan for 20 GB and 48$ for 200GB, that seems reasonable..

[Andrew K.36]

I love dropbox very much!
But 1Tb is too much for me. And $9.99 is too expensive.
So I forced to use GoogleDrive (Shit) for $1.99 per 100 Gb.

Please, create something competitive for better usage))

[Icaro T.]

The same here. 1T is too much, and i love dropbox, but...

[Waqas T.]

Same here, I would be a 100GB package in an instant, if it's priced correctly.

[gert v.]

Offering 1TB, knowing that most people will not use that much, is a cheap marketing trick. Eliminating the smaller plans and making the big, more expansive one the standard is making it more expensive for most users. It is not doing people a favor by offering more for the same price.

[Rich]

Eliminating the smaller plans and making the big, more expansive one the standard

Exactly what smaller plans have they eliminated?

Dropbox Pro used to be 50GB and they it doubled to 100GB, without raising the price. Then it was increased to 1TB, again without raising the price. No smaller plan has been eliminated. They've simply kept adding more space for the same price.

[Daniel G.31]

While Dropbox may have tried smaller plans in the past, I think that it is worth reconsidering now. I don't need 1TB of storage, and don't care to pay for that much. Other solutions such as Google Drive, OneDrive and Apple iCloud offer more afforable storage options, and they are becoming more feature rich. So far, I find that no one else matches Dropbox as far as seamless integration with mobile apps, file sync and automatic photo backup capabilities. I would love to have a 100GB option at $2/month with Dropbox - I could consider closing my Google drive account and move back 100% to Dropbox. Without that option, I may eventually end up doing the opposite... Please, please, please, reconsider providing a smaller plan option. I am convinced that you would end up getting a lot more paid subscriptions. I have been a big fan and a promoter of Dropbox, but many of my friends are difficult to convince to fork out $9.99/month for a lot more storage than they will ever need. As a result, I end up helping them clean-up their Dropbox account when it gets full, by showing them how to move their photos from Dropbox to their local computer. Thanks. 

[Mark]

I believe they have only just finished a trial on this again Daniel. 

However, as there have been no public releases again I doubt its going to happen. 

I also have no doubt that less cost = more subscribers but you are all missing the point that keeps being brought back up - everybody else DOWNGRADED. That meant they did get new customers, yes, but that it in no way covered the loss of revenue from all the downgrades. 

e.g. you pay $2 per month so revenue is +$2, but, I then downgrade to that plan and also pay $2pm. They've instantly lost $7 but have increased costs. 

[Daniel G.31]

Thanks Mark for the prompt reply.I appreciate your perspective. 

It's too bad if they have been testing it, and are not going forward with it. 

I understand the concern with the loss of revenue because of the downgrade, but that seems to be a very short term view. There is a more strategic view: the world is rapidly changing - it's a subscription world out there -, and competitors are catching up. Dropbox needs to think creatively, and deliver to the needs of their customers, if they want to not only keep them, but entice them to upgrade to a paid subscription.

As a Dropbox user / potentially paying customer, this is how I see it.   

• I probably currently subscribe to 10 different monthly online services, for a variety of needs. I can't afford to pay $10/month for each one. Cheaper options will allow me to subscribe to more services, at a level that meets my needs. 
  
  
• If users downgrade to the cheaper option, it's because the current offering do not meet their needs - like me, they don't need 1TB.
  
  
• From a revenue loss perspective due to downgrade, it would take 4 new paid users @ $2/month for 100GB to compensate for the lost of revenue of 1 user downgrading from 1TB  @ $10/month. Presumably, the storage cost for Dropbox of supporting these 5 users would be half since the 5 taken together would only consume 500GB. So there would be a slight increase in net revenue with that scenario, since the 1TB would be consumed by 10 users at $2/month - that is doubling the revenue for the amount of storage.
  
  
• The market is growing for users who need more storage than the free offering - more and more users need to backup phones that have 32GB and 64GB of storage capacity. Get these customers before Apple gets them (I don't and don't want to backup my photos with Apple).
   
• I can already think of at least one family member and 2 friends that I would strongly encourage to pay $2/month to automatically backup photos on their phone without maxing out their Dropbox account. 
  
  

• Heck - I am a generous guys and would consider giving some of them a 1 year subscription as a gift for $24/year to get them started, since I have to help them move files around when they run out of storage.   

It seems to me that giving the customers what they need is the secret to success, customer loyalty and comes down to a question of survival. 

[Robert S.]

From a revenue loss perspective due to downgrade, it would take 4 new paid users @ $2/month for 100GB to compensate for the lost of revenue of 1 user downgrading from 1TB  @ $10/month. Presumably, the storage cost for Dropbox of supporting these 5 users would be half since the 5 taken together would only consume 500GB. So there would be a slight increase in net revenue with that scenario, since the 1TB would be consumed by 10 users at $2/month - that is doubling the revenue for the amount of storage.

I'm afraid that false assumptions always lead to erroneous conclusions, as is the case here.

The major costs aren't particularly in association with the storage space. What costs the money is each time you access/upload/download stuff in that space, for which Dropbox get charged (you don't). Regardless of whether you have a 100GB account or a 1TB account your going to roughly average the same amount of pulls, so the cost to DB will be the same.

It seems to me that giving the customers what they need is the secret to success, customer loyalty and comes down to a question of survival. 

There have been demands for many and various price plans ever since Dropbox first opened in 2008. Doomsayers, more often than not of the non-paying variety, regularly wash up here and claim that this-or-that price plan is essential or Dropbox will lose customers. None have been right yet, usage figures continue to increase, now in excess of four hundred million and rising.

Dropbox are perfectly clear about the level of service they provide and the price point they need to provide it. 100GB or 1TB, it costs DB the same to run your account, so they offer you 1TB and you use what you need.

I'm not aware of any rule which states Dropbox have to pursue policy they already know is detrimental to their business and it's not as if Dropbox is the only game in town. Competition is a wonderful thing, if something doesn't suit your needs, then other services are available.

[David C.110]

In my small business I have like 8 users with Dropbox that some are under the 2GB limit.  We deal with data (excel, text files, databases) so we don't need a lot of space.  Today, being close to the end of the year we have to archive some data.  We have people that are going over the 2GB (actually like 4GB with referrals).  I would gladly pay $25-$50 a year per user for the 10GB each user would max out at.  The owner has his $99 plan but it is hard for me to justify anyone else (even me the IT guy) having a paid $99 plan. Dropbox works really well and have no complaints except for this one.

FYI, in 2015 I purchased a File Transporter (ConnectedData) so I could have my own private cloud.  I have to say I was somewhat disappointed with it.  It does not handle file conflicts and had some other issues.