'The issue is though this is not a Business to Business transaction. It is a consumer to business product.'
How in the world can you state such untruth? You're totally mixing up transaction and product...
- If a transaction is B2B you have to apply the rule. Period.
- Claiming a product to be 'consumer' is a pure commercial and marketing thing and doesn't prevent you to apply the rule in a B2B transaction.
'Plus users are defined as home users and as such are a consumer product.'
You can define anyone as any user status if you wish, this has nothing to see with the Irish and EU VAT rules. The B2B transaction is relevant to the customer status, nothing else.
'If you want to use and follow the laws and claim the appropriate VAT, as the rules say, you need to be using the appropriate B2B products'
Let me smile... Please show here precisely the EU (or Irish) rule saying the customer has to buy a so called 'business product' to have Reverse charge applied. Show me the rule which says that the Reverse charge is relevant to the product. I'm pretty much curious to see it.
I can't believe such false statements and your ignorance regarding EU VAT rules...